CONTENT

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“My crown is called content,
a crown that seldom kings enjoy”

William Shakespare

One of the biggest contributors to a successful marketing plan is content. Great content must be a clear and concise story that is told frequently in many mediums. 

CREATIVITY

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"Creativity is piercing the mundane to find the marvelous"

Bill Moyers

In addition to a story that is understandable, how and where the story is told is equal important. Some mediums like television and social media are multi-sensory driven while radio content is only audio and print, like newspaper, is only visual. Understanding the challenges and developing content to fit each audience is key to developing a successful marketing strategy. 

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