“My crown is called content,
a crown that seldom kings enjoy”
One of the biggest contributors to a successful marketing plan is content. Great content must be a clear and concise story that is told frequently in many mediums.
"Creativity is piercing the mundane to find the marvelous"
In addition to a story that is understandable, how and where the story is told is equal important. Some mediums like television and social media are multi-sensory driven while radio content is only audio and print, like newspaper, is only visual. Understanding the challenges and developing content to fit each audience is key to developing a successful marketing strategy.