The product moved from the cleaning aisle into schools and department stores. The material had barely changed, but everything surrounding it had. It received a new name, audience, packaging, and promise. Instead of helping adults remove something from a wall, Play-Doh allowed children to create whatever they could imagine.

Marketing may bring customers through the door, but employees and atmosphere determine whether they return. The television show Cheers offers small businesses an important lesson about customer experience.

Most newsletters annoy me, even though I publish one myself. Here are the rules Woodruff Media follows to stay useful without training readers to hit delete.