The product moved from the cleaning aisle into schools and department stores. The material had barely changed, but everything surrounding it had. It received a new name, audience, packaging, and promise. Instead of helping adults remove something from a wall, Play-Doh allowed children to create whatever they could imagine.

Most newsletters annoy me, even though I publish one myself. Here are the rules Woodruff Media follows to stay useful without training readers to hit delete.

The devil rarely leads with consequences. He leads with desire. From childhood ideas about Heaven and Hell to everyday business decisions, this article looks at what temptation can teach us about framing, persuasion, manipulation, and why the promise still has to survive the purchase.