A simple guideline follows: if a piece of content feels flat, ask who the one human in the story is. Not the demographic profile. Not the target audience. One real person. Anchoring content to an individual brings it back inside the limits of human empathy, where connection happens naturally.

I’ve been binging Bridgerton  on Netflix lately. Not for marketing inspiration, at least not intentionally. But somewhere between the ballrooms, the rumors, and the carefully managed appearances, it became hard to ignore how much the show explains about influence, trust, and how people decide who matters. That realization is baked into the title of this article. For those who watch, it’s an Easter egg. For those who don’t, it still holds. Because the pinnacle of people market

I don’t listen to a lot of modern pop music, but I still listen to the radio. And every once in a while, the radio hands you a business lesson. This week it was a line from Post Malone and Luke Combs, a pop and country crossover getting plenty of airtime: “I got a guy.

When belief becomes visible marketing, three things tend to happen. First, the market shrinks. Some customers lean in. Many quietly step away. Not out of hostility. Out of uncertainty. They don’t know if they’ll fit. They don’t know if they’ll be judged. So they choose someone else. Second, symbols start replacing proof. An ichthys, the Christian fish symbol, doesn’t explain quality, reliability, or systems. It communicates identity, not capability. Customers still need to k

most owners are already carrying multiple roles: operator, bookkeeper, customer service, visionary. Marketing often becomes another responsibility stacked on top.

Flash Guy keeps making his move. Everyday Guy keeps showing up. One builds cringe. The other builds rapport, not because he’s more impressive, but because he’s familiar.

Business blogging isn’t about filling your website with words. It’s about creating a durable asset that supports every part of your marketing. It builds authority.

Instead of “People have been asking,” we say, “Here’s something I’ve noticed.” Instead of “Clients always come to us,” we say, “In our work, we’ve learned.” Instead of “Everyone is saying,” we say, “A common pattern I see is.” These aren’t stylistic preferences. They’re truth choices.

Removing harmful imagery was the right corrective action. But something else happened along the way. Those faces were rarely replaced with contemporary Black representation.

Presidents’ Day is one of the few federal holidays most Americans recognize but rarely understand. For many, it’s simply a long weekend; for others, it’s a cue for sales and short trips. In classrooms and workplaces it may barely register beyond being “a day off.” Yet this mid-February observance started with very specific intentions rooted in the nation’s character and its greatest trials — and those origins still have something to teach us about leadership, responsibility,

From whistle-stop campaign tours to receiving prestigious honors, Monettans have had the chance to interact with the President of the...

Not everyone can see their dreams come true, especially when those dreams can only be realized hundreds of miles away from home....

With over 6,000 caves, Missouri has began to be recognized as “The Cave State”. If you hang around Missouri enough you’ll hear tales of...

Growing up in a small town can feel limiting to some. While these folks venture into other parts of the world they seem to take a little...

If one is around Monett too long, the words "Marshall Hill" will be found in conversation. While Marshall Hill is not labeled on any...

Here are some things to consider before making a decision that will affect your blessing for the rest of their life.

we'll discuss recent election totals.. Then we’ll talk baseball at the Mickey Mantle Classic. Later we’ll visit a local tulip farm.

In this week's episode we'll attend an area revival, visit a local film festival, and meet a young man who is making a difference in a Miami

Note: The tips suggest here can be used in the app and on the website. The steps we show are for the website only. Over the years the...

Ottawa County News Episode 4