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Phantom Authority: When Visibility Gets Mistaken for Credibility
Instead of “People have been asking,” we say, “Here’s something I’ve noticed.” Instead of “Clients always come to us,” we say, “In our work, we’ve learned.” Instead of “Everyone is saying,” we say, “A common pattern I see is.” These aren’t stylistic preferences. They’re truth choices.

Michael Woodruff
Jan 312 min read


Blog: When Brands Removed Faces but Didn’t Replace Them
Removing harmful imagery was the right corrective action. But something else happened along the way. Those faces were rarely replaced with contemporary Black representation.

Michael Woodruff
Jan 294 min read


Transcript: The Community Focus Update (10/05/21)
In this episode of the Community Focus Update We’ll be going to a veterans parade in Afton, we’ll get insight on the changes of the pharmacy

Michael Woodruff
Oct 5, 20215 min read


Transcript: The Community Focus Update (09/02/21)
In this special episode of the Community Focus Update We’ll be sitting down Benjamen Scott Burlew, an Ottawa County resident accused of assa

Michael Woodruff
Sep 2, 20218 min read


Transcript: The Community Focus Update (05/28/21)
We get to the bottom of a few rumors in Fairland.

Michael Woodruff
May 28, 20219 min read


Transcript: The Community Focus Update (01/12/20)
The Community Focus Update Date: January 12th, 2020 Note: This is a working document information may change. Missing numbers means...

Michael Woodruff
Jan 12, 20217 min read
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