Eventually, I had to accept that knowing how to create a message was no longer enough. I had to learn how to find the audience. Old marketing often said, “Catch us at 7.” Modern marketing says, “We will find you whenever you are ready.” Broadcasting lived by a schedule. Digital marketing lives by behavior. I carried the useful parts of broadcasting into marketing: storytelling, timing, editing, local knowledge, production instincts, audience awareness, and the disciplin

Man-E-Faces stuck with me because the character is a strange little plastic reflection of something very real. He had more than one face. In a way, so do we. That is especially true for small business owners. One minute, you are the friendly neighbor talking to a customer. The next, you are the bookkeeper staring at expenses. Then you become the salesperson, complaint department, creative director, janitor, scheduler, problem-solver, and the person who still has to un

Sometimes the brand is the color pattern. Sometimes it is the packaging. Sometimes it is the shape of the bottle. Sometimes it is the mascot. Sometimes it is the way employees dress. Sometimes it is the whole visual world surrounding the product. That overall look is often called trade dress. Trade dress is the visual identity of a product or business when that look tells customers where something came from. In plain English, it is the outfit your brand wears in public. In

Restaurants are an easy example, but they are not the only place music rights can matter. Christmas parades, sporting events, roller rinks, bars, gyms, festivals, retail stores, waiting rooms, coffee shops, chamber of commerce events, city property, school events, nonprofit fundraisers, jukeboxes, and karaoke nights can all create licensing questions when copyrighted music is used publicly.

People may say they do not judge, but they do. We all do. We notice clues, then we start building a story. That may sound harsh, but it is human. The question is not whether people should judge you. The question is what they are already seeing when they look in your direction.

Leaving business cards randomly is not networking; it is littering with hope. Distribution without context assumes exposure equals opportunity. Exposure alone rarely produces alignment. Alignment creates response.

The Electrolyte Effect is the moment a buzzword becomes a substitute for mechanics that ultimately leads to dying crops.

A simple guideline follows: if a piece of content feels flat, ask who the one human in the story is. Not the demographic profile. Not the target audience. One real person. Anchoring content to an individual brings it back inside the limits of human empathy, where connection happens naturally.

Not everyone can see their dreams come true, especially when those dreams can only be realized hundreds of miles away from home....

With over 6,000 caves, Missouri has began to be recognized as “The Cave State”. If you hang around Missouri enough you’ll hear tales of...

Ottawa County News Episode 4

From the town where "East meets West" the people of Quapaw are a silly bunch. These photos from old yearbooks prove it.

No doubt we are more safety and socially conscience than we use to be. This little list reminds us how daring everyday life was.

The 1980s offered an explosion of technology, fashion, music, and more. With photos taken from old Miami High School yearbooks.

When people think about Oklahoma music two things come to mind the first musical written by the duo of Rodgers and Hammerstein and...

Keeping warm as winter temperatures plummet can be a challenge, here are some tips: Dress like a solider According to the Army Public...