A simple guideline follows: if a piece of content feels flat, ask who the one human in the story is. Not the demographic profile. Not the target audience. One real person. Anchoring content to an individual brings it back inside the limits of human empathy, where connection happens naturally.

I don’t listen to a lot of modern pop music, but I still listen to the radio. And every once in a while, the radio hands you a business lesson. This week it was a line from Post Malone and Luke Combs, a pop and country crossover getting plenty of airtime: “I got a guy.

When belief becomes visible marketing, three things tend to happen. First, the market shrinks. Some customers lean in. Many quietly step away. Not out of hostility. Out of uncertainty. They don’t know if they’ll fit. They don’t know if they’ll be judged. So they choose someone else. Second, symbols start replacing proof. An ichthys, the Christian fish symbol, doesn’t explain quality, reliability, or systems. It communicates identity, not capability. Customers still need to k

most owners are already carrying multiple roles: operator, bookkeeper, customer service, visionary. Marketing often becomes another responsibility stacked on top.

To some these attempts at being funny or catchy while not offending the censors have been met with mixed reactions.

Business blogging isn’t about filling your website with words. It’s about creating a durable asset that supports every part of your marketing. It builds authority.

Instead of “People have been asking,” we say, “Here’s something I’ve noticed.” Instead of “Clients always come to us,” we say, “In our work, we’ve learned.” Instead of “Everyone is saying,” we say, “A common pattern I see is.” These aren’t stylistic preferences. They’re truth choices.

Note: The tips suggest here can be used in the app and on the website. The steps we show are for the website only. Over the years the...

Here are somethings to think about if you can't seem to be getting ahead in life.

In this special episode of the Community Focus Update We’ll be sitting down Benjamen Scott Burlew, an Ottawa County resident accused of assa

In this week's episode of the Community Focus Update We’ll learn about an investigation of a Miami man and his involvement with the January

The Community Focus Update

The Community Focus Update

We get to the bottom of a few rumors in Fairland.

Whether it's marketing, news reporting, or just posting content on social media, your organization needs to have criteria....

As local utility companies issue warnings to customers about energy consumption and mention the potential of rolling blackouts, fear...

In this week’s program we'll tell you where you can get free tax help. We'll also give you an update on cu

During the inauguration of the Joe Biden at 46th President something odd happened. Among the Brooks Brothers suits and Louis Vuitton...

In the past decade social media has become the go to source for information. According to the Pew Research Center, "One-in-five get their...

The Community Focus Update Date: January 6th, 2020 Note: This is a working document information may change. Missing numbers means stories...