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"Marketing Solutions for Small Business"
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The Downsides of DIY Marketing
Years ago, organ grinders drew sidewalk crowds with music while trained monkeys performed and carried cups for coins. The grinder controlled the tune, the monkey supplied the show, and the audience offered applause or spare change. Social platforms have rebuilt that arrangement in digital form, except business owners now play every part themselves. Facebook asks for another post, another story, another reel, another advertisement, and another completed weekly task. The platfo

Michael Woodruff
Aug 26 min read


Keep Gmail. Lose the @gmail.com.
A free Gmail address may be fine when a business begins, but it can eventually look temporary beside a professional website, brand, and customer experience. Learn how a domain-based email can improve recognition, continuity, control, and growth without giving up the familiar Gmail inbox.

Michael Woodruff
Jul 305 min read


Your Business May Be Better Than It Looks Online
A business can give customers the same kind of mystery. The website uses one name, the Google listing uses another, social media shows different hours, and an old graphic contains a phone number that no longer works. The owner may understand the history, but the customer does not.
Is this the same business? Are they still open? Which number should I call? Do they still offer the service I need? These questions are often asked when potential customers search you.

Michael Woodruff
Jul 276 min read
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