Eventually, I had to accept that knowing how to create a message was no longer enough. I had to learn how to find the audience. Old marketing often said, “Catch us at 7.” Modern marketing says, “We will find you whenever you are ready.” Broadcasting lived by a schedule. Digital marketing lives by behavior. I carried the useful parts of broadcasting into marketing: storytelling, timing, editing, local knowledge, production instincts, audience awareness, and the disciplin

Presidents’ Day is one of the few federal holidays most Americans recognize but rarely understand. For many, it’s simply a long weekend; for others, it’s a cue for sales and short trips. In classrooms and workplaces it may barely register beyond being “a day off.” Yet this mid-February observance started with very specific intentions rooted in the nation’s character and its greatest trials — and those origins still have something to teach us about leadership, responsibility,