The product moved from the cleaning aisle into schools and department stores. The material had barely changed, but everything surrounding it had. It received a new name, audience, packaging, and promise. Instead of helping adults remove something from a wall, Play-Doh allowed children to create whatever they could imagine.

Sometimes the brand is the color pattern. Sometimes it is the packaging. Sometimes it is the shape of the bottle. Sometimes it is the mascot. Sometimes it is the way employees dress. Sometimes it is the whole visual world surrounding the product. That overall look is often called trade dress. Trade dress is the visual identity of a product or business when that look tells customers where something came from. In plain English, it is the outfit your brand wears in public. In

Restaurants are an easy example, but they are not the only place music rights can matter. Christmas parades, sporting events, roller rinks, bars, gyms, festivals, retail stores, waiting rooms, coffee shops, chamber of commerce events, city property, school events, nonprofit fundraisers, jukeboxes, and karaoke nights can all create licensing questions when copyrighted music is used publicly.