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How Play-Doh Found a Second Life
The product moved from the cleaning aisle into schools and department stores. The material had barely changed, but everything surrounding it had. It received a new name, audience, packaging, and promise. Instead of helping adults remove something from a wall, Play-Doh allowed children to create whatever they could imagine.

Michael Woodruff
5 days ago4 min read


Music Licensing: From the Hot Dog Stand to the Radio Station
Restaurants are an easy example, but they are not the only place music rights can matter. Christmas parades, sporting events, roller rinks, bars, gyms, festivals, retail stores, waiting rooms, coffee shops, chamber of commerce events, city property, school events, nonprofit fundraisers, jukeboxes, and karaoke nights can all create licensing questions when copyrighted music is used publicly.

Michael Woodruff
Jun 711 min read


The Broken Windows Theory of Marketing
Broken windows aren’t just glass. They’re patterns: inconsistent hours, neglected details, fading traditions, and the small signals that quietly drain trust.

Michael Woodruff
Mar 306 min read
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