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The A-Team Explains AIDA
What can Hannibal, Face, B.A., and Murdock teach a business owner about marketing? Quite a bit, actually. This post uses The A-Team to explain AIDA and show why good marketing needs the right jobs done in the right order.

Michael Woodruff
Apr 17 min read


Jerry Springer and My Regret
“So, is this a lot better than midgets and mistresses?” I joked.
He chuckled. “Yes, it’s kind of nice to be around normal people for a moment,” he replied.

Michael Woodruff
Mar 192 min read


The Wonderful Wizard of AI
AI can help with speed, structure, and first drafts, but it still needs a human guide. It does not know your business the way you do. It does not know what your customers worry about, what makes them trust you, or what kind of tone fits your community. It cannot sit across from a customer, read the room, and understand the difference between a message that sounds smooth and one that actually feels honest. That is still human work.

Michael Woodruff
Mar 196 min read


The Sally Struthers Effect (and Why It Still Works)
A simple guideline follows: if a piece of content feels flat, ask who the one human in the story is. Not the demographic profile. Not the target audience. One real person.
Anchoring content to an individual brings it back inside the limits of human empathy, where connection happens naturally.

Michael Woodruff
Feb 133 min read


Post Malone, Luke Combs, and the Problem with “I Got a Guy”
I don’t listen to a lot of modern pop music, but I still listen to the radio. And every once in a while, the radio hands you a business lesson. This week it was a line from Post Malone and Luke Combs, a pop and country crossover getting plenty of airtime: “I got a guy.

Michael Woodruff
Feb 132 min read


Biography: A Monettan Goes to Hollywood (Monett, Missouri)
Not everyone can see their dreams come true, especially when those dreams can only be realized hundreds of miles away from home....

Michael Woodruff
Dec 19, 20233 min read


Advice: You Named Your Kid What?!
Here are some things to consider before making a decision that will affect your blessing for the rest of their life.

Michael Woodruff
Jul 27, 20233 min read


Transcript: Ottawa County News 04/03/23
In this week's episode we'll attend an area revival, visit a local film festival, and meet a young man who is making a difference in a Miami

Michael Woodruff
Apr 3, 20234 min read


How To: A Better Facebook Experience.
Note: The tips suggest here can be used in the app and on the website. The steps we show are for the website only. Over the years the...

Michael Woodruff
Mar 29, 20236 min read


Transcript: Ottawa County News 03/24/23)
Ottawa County News Episode 4

Michael Woodruff
Mar 23, 20233 min read


Groovy, You're A 60's Teen in Miami, OK!
Here's an outta sight stroll down memory lane from the yearbooks of Miami High School...

Michael Woodruff
Mar 22, 20231 min read


Transcript: Ottawa County News (03/16/23)
In this week's episode of Ottawa County News, we'll learn how many people voted for and Against Recreational Marijuana use in the county com

Michael Woodruff
Mar 16, 20233 min read


Listicle: Surviving the Cold
Keeping warm as winter temperatures plummet can be a challenge, here are some tips: Dress like a solider According to the Army Public...

Michael Woodruff
Feb 15, 20212 min read
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