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"Marketing Solutions for Small Business"
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What Masters of the Universe Taught Me About Small Business
Man-E-Faces stuck with me because the character is a strange little plastic reflection of something very real. He had more than one face. In a way, so do we.
That is especially true for small business owners. One minute, you are the friendly neighbor talking to a customer. The next, you are the bookkeeper staring at expenses. Then you become the salesperson, complaint department, creative director, janitor, scheduler, problem-solver, and the person who still has to un

Michael Woodruff
Jun 113 min read


5 Types of Marketing Language That Grind My Gears
That is where honest marketing matters. Too often, honesty takes a backseat to lazy phrases, inflated claims, and shiny words that sound impressive but do not prove anything. And frankly, that ticks me off.
So here are five types of marketing language that really grind my gears.

Michael Woodruff
Jun 116 min read


Blueprints of Play: How My Childhood Toys Shaped a Career
Looking back, those toys did not give me a straight career path. They gave me a way of thinking. Finger paint taught me that color changes how something feels. Notebooks taught me that a blank page can become a world. G.I. Joe introduced me to story, service, and communication. Tinkertoys taught me to build with what was available. The electronics kit taught me to trace the signal. The ZX81 taught me that details matter. The cassette recorder taught me to press record and mak

Michael Woodruff
May 1911 min read


When Critics Do Your Marketing
In 1988, a modest adult film broke into my childhood memory for one reason: adults would not stop talking about it. That is the lesson at the heart of useful idiot marketing. Sometimes the people trying hardest to stop a message are the ones helping it spread.

Michael Woodruff
Apr 64 min read


The Wonderful Wizard of AI
AI can help with speed, structure, and first drafts, but it still needs a human guide. It does not know your business the way you do. It does not know what your customers worry about, what makes them trust you, or what kind of tone fits your community. It cannot sit across from a customer, read the room, and understand the difference between a message that sounds smooth and one that actually feels honest. That is still human work.

Michael Woodruff
Mar 196 min read


The Sally Struthers Effect (and Why It Still Works)
A simple guideline follows: if a piece of content feels flat, ask who the one human in the story is. Not the demographic profile. Not the target audience. One real person.
Anchoring content to an individual brings it back inside the limits of human empathy, where connection happens naturally.

Michael Woodruff
Feb 133 min read


History: A Brush with the President (Monett, Missouri)
From whistle-stop campaign tours to receiving prestigious honors, Monettans have had the chance to interact with the President of the...

Michael Woodruff
Dec 19, 20233 min read


Biography: A Monettan Goes to Hollywood (Monett, Missouri)
Not everyone can see their dreams come true, especially when those dreams can only be realized hundreds of miles away from home....

Michael Woodruff
Dec 19, 20233 min read


History: The Cave Adventure of W.B. Bolton (Monett, Missouri)
With over 6,000 caves, Missouri has began to be recognized as “The Cave State”. If you hang around Missouri enough you’ll hear tales of...

Michael Woodruff
Dec 19, 20232 min read


History: Origins of Marshall Hill (Monett, Missouri)
If one is around Monett too long, the words "Marshall Hill" will be found in conversation. While Marshall Hill is not labeled on any...

Michael Woodruff
Dec 19, 20238 min read


Advice: You Named Your Kid What?!
Here are some things to consider before making a decision that will affect your blessing for the rest of their life.

Michael Woodruff
Jul 27, 20233 min read


Transcript: Ottawa County News (04/10/23)
we'll discuss recent election totals.. Then we’ll talk baseball at the Mickey Mantle Classic. Later we’ll visit a local tulip farm.

Michael Woodruff
Apr 11, 20234 min read


Transcript: Ottawa County News (03/16/23)
In this week's episode of Ottawa County News, we'll learn how many people voted for and Against Recreational Marijuana use in the county com

Michael Woodruff
Mar 16, 20233 min read


The List: 6 Times Quapaws "Lost Their Minds"
From the town where "East meets West" the people of Quapaw are a silly bunch. These photos from old yearbooks prove it.

Michael Woodruff
Feb 28, 20231 min read


The List: 6 Times Products Went "Biblical"
the Holy Bible has become the most recognized work in human history. Since that time, world leaders secular and sacred have sourced it. In m

Michael Woodruff
Feb 21, 20231 min read


The List: 10 Dangerous Things Afton Folks Did
No doubt we are more safety and socially conscience than we use to be. This little list reminds us how daring everyday life was.

Michael Woodruff
Feb 14, 20231 min read


The List: 5 "Oklahoma" Songs You Never Heard
When people think about Oklahoma music two things come to mind the first musical written by the duo of Rodgers and Hammerstein and...

Michael Woodruff
Feb 3, 20231 min read
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